Saturday, May 9, 2009
Novi Sad
Novi Sad is my hometown. It is a Serbia’s second largest city after Belgrade. The city had an urban population of 216,583 most of the Serbian, Slovakian, and Hungarian people. The city is located on the border of the Backa and Syrmia regions on the banks of the Danube River and Danube-Tisa-Danube Canal, while facing the northern slopes of Fruska Gora Mountain. Since it was founded in 1694, Novi Sad became the centre of Serbian culture and earned its nickname “Serbian Athens “.Today Novi Sad is a large industrial and financial centre of the Serbia economy and it is one of the biggest construction sites in the region. It is a typical central European town and it is the capital of Autonomous Province of Vojvodina and us such is home to Vojvodina’s government and parliament. The most recognized structure in Novi Sad is Petrovaradin fortress, which dominates the city and with scenic views of the city. Besides the fortress, there is also historic neighborhood with many monuments, museums, cafes, restaurant and shops. There is also a National park of Fruska Gora nearby 20 km from city center. It is also one of Serbian most important centers of higher education and research. There is so many public and private universities.
My favorite place when I was child
In my childhood I have a lot of places where I felt happy,but my favorite one was my grandfather’s cottage.
My grandfather’s cottage was located in the village of Lalic. It was only 5minutes from the main house, and could be seen from the backyard. From the house the first thing that I could see was a brown cottage with two windows, a door, and a terrace.
There is a walkway that leads from the back of the main house through the backyard up to the little cottage. Along the walkway there are a gardens, filled with different flowers .At the end the walkway there is a door which leads into the cottage.
When I walk in I can smell the wood of the cottage. Also I can notice the different colors of the planks of wood. As you look around the cottage clockwise there is a table, chairs and a couch. In the center of the room there is a staircase.
Up stairs there is a small room with windows, and through the windows I could see the backyard of my grandfather’s house.I felt comfortable there with my friends. We was playing together all day for the summer. I was like to sitting in the circle with my friends and listening my friend when he telling us the interesting stories. Every girl sympathize him an some of us falling in love in him.
Around the cottage was cherry and peach trees and small forest on side. We played also hiding game and we really liked to play there because there was more opportunity to found some special place to hide.I was laughing all the time. All my friend felt free there, because that was the place without parents supervisor.
It was really happy memory in my childhood, the best part of my life. From that time freedom is still my middle name.
My grandfather’s cottage was located in the village of Lalic. It was only 5minutes from the main house, and could be seen from the backyard. From the house the first thing that I could see was a brown cottage with two windows, a door, and a terrace.
There is a walkway that leads from the back of the main house through the backyard up to the little cottage. Along the walkway there are a gardens, filled with different flowers .At the end the walkway there is a door which leads into the cottage.
When I walk in I can smell the wood of the cottage. Also I can notice the different colors of the planks of wood. As you look around the cottage clockwise there is a table, chairs and a couch. In the center of the room there is a staircase.
Up stairs there is a small room with windows, and through the windows I could see the backyard of my grandfather’s house.I felt comfortable there with my friends. We was playing together all day for the summer. I was like to sitting in the circle with my friends and listening my friend when he telling us the interesting stories. Every girl sympathize him an some of us falling in love in him.
Around the cottage was cherry and peach trees and small forest on side. We played also hiding game and we really liked to play there because there was more opportunity to found some special place to hide.I was laughing all the time. All my friend felt free there, because that was the place without parents supervisor.
It was really happy memory in my childhood, the best part of my life. From that time freedom is still my middle name.
Lovely Geico
This world is full of advertisements, it is hard to find a favorite one, but I have one that I pay attention to every time it shows on TV. This is for three reasons: it is a funny advertisement with a small and lovely lizard for a main actor, it is easy to remember, and everybody loves him.
Such a lovely creature! Six-inch green computer animated lizard that talks with British accent and walks on two legs like a human being, makes me laugh every time when I see him on the TV. He is the one who talks to other animal and explains to them how they need to spread information that Geico Company is amazing because of great insurance. He talks with people trying to convince them that Geico insurance company is the best choice, because they offer discount and best insurance for the car: ’’hey….. . You can have a free money if you just stand up from the chair…are you going to sit on the chair if I offering you money free?’’ The way how he talks is comical, because while he talks he is pointing with his finger to the man who he talking to with such a serious and lovely face. In one of the ad, Geico lizard is talking with his friend and the other lizard about the company and then in one moment he is so loud that is really hilarious.
The second important thing for the commercial is that it is easy to remember. Gecko, the other name for the lizard, represents the insurance company ‘’Geico’’ and that is almost the same prononunciation. If you cannot remember the name of the company definitely you will remember the lovely gecko, and that word immediately will lead you to the name of the company Geico. Wow, what a smart idea! Also, he always says ‘’fifteen minutes for fifteen percent of discount on insurance for your car’’ and that is really amusing how they made connection with’’ fifteen minutes for fifteen percent’’. Also, the company has huge billboards all over the country with a cute gecko on them steering at you while you driving from the right side of the billboard. Then, in the middle of that just their internet address, printed clearly and highlighted. Here we go! You cannot skip them! Gecko is there to make you smile and reminds you of the funny things he says in the commercials. His lovely eyes make you feel good.
The third important thing is that all generations love him. Kid’s like that small green mascot with a sympathetic face. Teenagers usually copy his humorous words “Hey, you can now relax and drink tea with your mom, because Geico is here for you…’’.They are trying to copy his funny voice, too. Also, he has a part of the heart of the older generation. No matter how old are you, if you see the commercials you will love him. You will like Geico, too. Marketing people did the great job! Congratulations!
In conclusion, the good commercial is one what make you buy what they offer. Sometimes, annoying commercials can make you want to buy their product too. No matter what you feel about the commercial, the company’s goal is always the same-To sell something! I can just tell that small green lovely gecko did the great job, because now everybody knows what is the best insurance! And…….. What do you think about Geico?
Such a lovely creature! Six-inch green computer animated lizard that talks with British accent and walks on two legs like a human being, makes me laugh every time when I see him on the TV. He is the one who talks to other animal and explains to them how they need to spread information that Geico Company is amazing because of great insurance. He talks with people trying to convince them that Geico insurance company is the best choice, because they offer discount and best insurance for the car: ’’hey….. . You can have a free money if you just stand up from the chair…are you going to sit on the chair if I offering you money free?’’ The way how he talks is comical, because while he talks he is pointing with his finger to the man who he talking to with such a serious and lovely face. In one of the ad, Geico lizard is talking with his friend and the other lizard about the company and then in one moment he is so loud that is really hilarious.
The second important thing for the commercial is that it is easy to remember. Gecko, the other name for the lizard, represents the insurance company ‘’Geico’’ and that is almost the same prononunciation. If you cannot remember the name of the company definitely you will remember the lovely gecko, and that word immediately will lead you to the name of the company Geico. Wow, what a smart idea! Also, he always says ‘’fifteen minutes for fifteen percent of discount on insurance for your car’’ and that is really amusing how they made connection with’’ fifteen minutes for fifteen percent’’. Also, the company has huge billboards all over the country with a cute gecko on them steering at you while you driving from the right side of the billboard. Then, in the middle of that just their internet address, printed clearly and highlighted. Here we go! You cannot skip them! Gecko is there to make you smile and reminds you of the funny things he says in the commercials. His lovely eyes make you feel good.
The third important thing is that all generations love him. Kid’s like that small green mascot with a sympathetic face. Teenagers usually copy his humorous words “Hey, you can now relax and drink tea with your mom, because Geico is here for you…’’.They are trying to copy his funny voice, too. Also, he has a part of the heart of the older generation. No matter how old are you, if you see the commercials you will love him. You will like Geico, too. Marketing people did the great job! Congratulations!
In conclusion, the good commercial is one what make you buy what they offer. Sometimes, annoying commercials can make you want to buy their product too. No matter what you feel about the commercial, the company’s goal is always the same-To sell something! I can just tell that small green lovely gecko did the great job, because now everybody knows what is the best insurance! And…….. What do you think about Geico?
Thursday, May 7, 2009
Something more about me...
For my Service Learning Program through Norwalk Community, I interned in the marketing department at the Norwalk YMCA under Anna Maisner. My primary responsibility was to help execute their Healthy Kids Day which took place on Saturday, April 25th from 11:00 – 3:00.
My first assignment was to identify our target market. Since this event was geared toward families and children, I utilized three magazines who appeal to this specific market and then generated a list of potential vendors. I proceeded to call each one and give them detailed information about our event and asking them if they would be interested in showcasing their business or service as part of the days venue. If they showed and interest, I would either e-mail or fax over additional information, as well as a vendor sign up sheet. I followed through by calling several days later to see if they received the information and would they be participating. If they had and interest then I would receive the information and register them. In addition, I put up signage throughout the YMCA is highly visible areas to communicate the event internally to members. I also assisted in writing up press releases that were distributed to local newspapers, radio stations and cable stations to promote the event to the broader community.
After all the vendors were secured, I help in designing the vendor booth floor plan which strategically placed them throughout the facility. On the day of the event, I directed the vendors to their areas and directed members and guests in the lobby to the various areas where the activities were taking place. The feed back we received was that this was the most fun and well attended Healthy Kids Day in the history of the Norwalk YMCA.
Through this project I learned all the different components that go into marketing an event and making it successful.
My first assignment was to identify our target market. Since this event was geared toward families and children, I utilized three magazines who appeal to this specific market and then generated a list of potential vendors. I proceeded to call each one and give them detailed information about our event and asking them if they would be interested in showcasing their business or service as part of the days venue. If they showed and interest, I would either e-mail or fax over additional information, as well as a vendor sign up sheet. I followed through by calling several days later to see if they received the information and would they be participating. If they had and interest then I would receive the information and register them. In addition, I put up signage throughout the YMCA is highly visible areas to communicate the event internally to members. I also assisted in writing up press releases that were distributed to local newspapers, radio stations and cable stations to promote the event to the broader community.
After all the vendors were secured, I help in designing the vendor booth floor plan which strategically placed them throughout the facility. On the day of the event, I directed the vendors to their areas and directed members and guests in the lobby to the various areas where the activities were taking place. The feed back we received was that this was the most fun and well attended Healthy Kids Day in the history of the Norwalk YMCA.
Through this project I learned all the different components that go into marketing an event and making it successful.
Working hard.....
I am the college. Everybody is here doing their homework or preparation for final exam. I can tell that they have a sleeeping problems as same as I do. Vivac is here to.hahaah. We are taking marketing classes together and i saw her doing last projects that included reading any daily newspaper, just to know what is going on around us. I have never read any daily newspaper , but now I believe it is very important and I found out that is very interesting, too. I have suscribed Wall Street Journal and I am thinking of not to cancel subscribtion. After all this readings a noticed that my English comprehension has improved. Now I can read much faster with better understanding .That is great.I am proud of myself.
Who has the best drug program?WSJ
May 4, 2009
The biggest USA retailer Wal-Mart steps up the competition over managing benefits for employees by expanding a prescription- drug program for companies. Wal-Mart offers less-expensive and easier way to manage drug plans but only if they sign up to buy directly from the Wal-Mart. The big Wal-Mart’s competitor Walgreen Co. creates a health-care program and checkups at a Walgreens Health-care centers, including big companies such as Disney and Toyota Motor Corp. This was very smart move for Walgreens. Also, CVS Caremark Corp purchased part of the PBM Caremark worth $27 billion in 2007. PBM has contract with federal and state government for their drug coverage that includes choosing which drug will be covered and how much they will costs employers and patient. CVS thinks that this partnership with PBM will make company more profitable and efficient by giving them opportunity to lower costs for employers. Wal -mart said that their clients can save more than PBM’s clients.PBM did’t want to comment their pricing policies. Walgreens hopes they will appeal to their customers as well with new pricing structure. What to say about this? We just need to wait to see what will happen.
The biggest USA retailer Wal-Mart steps up the competition over managing benefits for employees by expanding a prescription- drug program for companies. Wal-Mart offers less-expensive and easier way to manage drug plans but only if they sign up to buy directly from the Wal-Mart. The big Wal-Mart’s competitor Walgreen Co. creates a health-care program and checkups at a Walgreens Health-care centers, including big companies such as Disney and Toyota Motor Corp. This was very smart move for Walgreens. Also, CVS Caremark Corp purchased part of the PBM Caremark worth $27 billion in 2007. PBM has contract with federal and state government for their drug coverage that includes choosing which drug will be covered and how much they will costs employers and patient. CVS thinks that this partnership with PBM will make company more profitable and efficient by giving them opportunity to lower costs for employers. Wal -mart said that their clients can save more than PBM’s clients.PBM did’t want to comment their pricing policies. Walgreens hopes they will appeal to their customers as well with new pricing structure. What to say about this? We just need to wait to see what will happen.
Wednesday, May 6, 2009
Good night
I am ready to go to sleep. I am still doing my homework for tomorrow. I need to sleep , but I can't. On Tuesday I will have a three finals: English, Marketing and Business Application Software. Now, you know why I can't go to sleep. Also, I owe to my dear professor Robert some blogs.Don't worry, I will get you everything. I ma not lazy person , but I am very busy. Actually ,I don't have a time for myself. Last weekend I went to North Carolina and now I will suffer because of that.I can't wait to have two weeks off before summer semester starts.I am not sure if I will take classes .I would like to take only one.It will be English class. Well, now I kind of feel sleepy. I had better go to sleep now. I will continue my blogs tomorrow. I promise.hahahahha.Good night. Sweet dreams.
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