Something more about me...

For my Service Learning Program through Norwalk Community, I interned in the marketing department at the Norwalk YMCA under Anna Maisner. My primary responsibility was to help execute their Healthy Kids Day which took place on Saturday, April 25th from 11:00 – 3:00.
My first assignment was to identify our target market. Since this event was geared toward families and children, I utilized three magazines who appeal to this specific market and then generated a list of potential vendors. I proceeded to call each one and give them detailed information about our event and asking them if they would be interested in showcasing their business or service as part of the days venue. If they showed and interest, I would either e-mail or fax over additional information, as well as a vendor sign up sheet. I followed through by calling several days later to see if they received the information and would they be participating. If they had and interest then I would receive the information and register them. In addition, I put up signage throughout the YMCA is highly visible areas to communicate the event internally to members. I also assisted in writing up press releases that were distributed to local newspapers, radio stations and cable stations to promote the event to the broader community.

After all the vendors were secured, I help in designing the vendor booth floor plan which strategically placed them throughout the facility. On the day of the event, I directed the vendors to their areas and directed members and guests in the lobby to the various areas where the activities were taking place. The feed back we received was that this was the most fun and well attended Healthy Kids Day in the history of the Norwalk YMCA.

Through this project I learned all the different components that go into marketing an event and making it successful.